AC– Average Company , GC -Great Company
1. AC: Display company culture & values on website
GC: Live by their values in daily actions & decisions
2. AC: No clear strategy for consistent growth
GC: Has a clear strategy which differentiates the business and generates cash. The whole company is organized to execute the strategy with focus and discipline.
3. AC: Employees get fired for “Failing” at the job
GC: Employees feel “Safe To Fail” at the job
4. AC: Actions deviate consistently from what is communicated to employees
GC: Do what they communicate to employees
5. AC: C-level executives are busy fixing day to day problems
GC: C-level team prioritize strategic thinking and work on growing the business
6. AC: See customer feedback as customer’s problem or label as a complaining customer
GC: Take customer feedback as inputs for improvement and finding new opportunities
7. AC: Struggle often with revenue generation and delighting customers
GC: Meet/exceed revenue targets and delight customers at the same time
8. AC: Blame market conditions for low performance
GC: Take responsibility and find unnoticed opportunities even in worst market conditions
9. AC: Sales is price-driven
GC: Sales is value-driven
10. AC: Find some excuses for not achieving their goals and set the next new goals
GC: Brutally honest in evaluating the reasons for not achieving their goals and fixing the root cause
11. AC: Founder/CEO is not a great learner
GC: Founder/CEO is a voracious learner and encourages the whole company to learn continuously
12. AC: Start searching for talent only when there is an open position
GC: Build & engage great talent pipeline for hiring right people
13. AC: Do “Feel Good Hiring”
GC: Do ”Facts Based Hiring”
Read the twitter thread here
13 Differences: Average Company vs Great Company
